Categories Marketing

74 posts

Posts about marketing– marketing concepts, how to market libraries, etc.

Markets Are Conversations

On the Minnesota tour, I spoke a lot about how libraries can learn from The Cluetrain Manifesto, which says: “These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to […]

Librarian 2.0 on the Cluetrain I just posted this at the ALA L2 Blog: As we close our week of discussion about Librarian 2.0, let me ask you to ponder this: Cluetrain Manifesto Theses 53, 54, 55 There are two conversations going on. One inside the company. One with the market.In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets. I think […]

Darlene Fichter’s Survival Tips for a 2.0 World

From the Dead Tech Panel and via “What I Learned Today:” We have to be Digital read/write participants We have to learn with others We have to be facilitators for relationships We need to have our intercultural antennae up – not everyone is from your default point of view We have to be tolerant of ambiguity – itโ€™s okay to not be in control We have to LEARN THE TOOLS!! (emphasis added by me!) We have to be self aware

Welcome to the Library

Via Constance in Kentucky: What a nice bit of text – and check out the poster image! The library staff welcomes you to our library, which is designed to meet your legal information needs through a growing collection of electronic and print resources, value-added services such as research assistance and small-group workshops, and study space for individuals and groups. Even when not physically present in the library, you may take advantage of our website to search our many databases, read library publications, or contact us with a reference question or inter-library loan request. The website has links and information […]

A GTD Post

For those GTD fans out there, I’m particularly enjoying Merlin Mann’s 43 Folders blog, including this post about getting started with GTD. Merlin also has really cool hair. You may be into or not, but some of the tips are HOT. Mine the 91 Comments to the post as well for even more. Here’s another!

This is Important “…we all know libraries are changing. The library workforce is changing and the nature of the job is changing. The more librarians know the lingo of the new tech world of fee-for-service models instead of you-bought-it-you-own-it models of yore, the better we will be able to advocate for our patrons to provide the best service for them and the best return for their investment in us. You don?t have to live on IM to understand why IM might be a good alternative to 24/7 ref. You don?t have to check your email 100 times a day to know why […]

That Local Flavor Please

This is a cross post from the Online Social Network Conference going on now: One thing that has really impressed me is the use of subject-guide categories at Kansas City Public Library. Their site is full of pages that are often updated with local information and general interest stuff as well — and many of the pages have specfiic RSS feeds. ? Take a look at: ? It’s ingenious and I believe they hit on one of the strengths of creating an OSN for a community via the library: highlighting local information. Back in the day — ๐Ÿ™‚ […]