Categories Marketing

70 posts

Posts about marketing– marketing concepts, how to market libraries, etc.

Ten More Things to Learn Before You Graduate

Via the OPLS Blog: “12 Really Necessary Things to Learn” I’ll share this with my LIS701 Class tonight. http://blog.guykawasaki.com/2006/08/ten_things_to_l.html From Guy Kawasaki: 1. How to talk to your boss. 2. How to survive a meeting that’s poorly run. 3. How to run a meeting. 4. How to figure out anything on your own. 5. How to negotiate. 6. How to have a conversation. 7. How to explain something in thirty seconds. 8. How to write a one-page report. 9. How to write a five-sentence email. 10. How to get along with co-workers. 11. How to use PowerPoint. 12. How to […]

Library Conflict Management

Great post at “What I Learned Today” about a recent SirsiDynix Webinar on Library Conflict Management. How many of us have these folks working closeby? Stopped Learning You all know where I stand on this one – never stop learning!! This is the kind of person who exempts themselves from classes and has no new goals. The cure? Update their job description to include required education and make them accountable for their actions. Loss of Respect This person has developed a “benign contempt” for the people they work with, they no longer respect their colleagues or supervisors. They will make […]

Read the Library 2.0 Manifesto

So much of the content over at the ALAL2 Blogs is incredible! Peter Bromberg blew me away today with his L2 Manifesto. He cross-posted at LG. Go here: http://librarygarden.blogspot.com/2006/05/thoughts-on-ala-bootcamp-l20-manifesto.html I zipped over to the wiki Peter put up and added these about the human voice and PR speak: Conversations flourish when participants use a human voice. Organizations need to learn to speak in a human voice. To speak in a human voice, organizations need to share the concerns of their communities.* Corporations can play too, but had better understand the conversation. We can tell corporate speak and PR mumbo jumbo […]

Markets Are Conversations

On the Minnesota tour, I spoke a lot about how libraries can learn from The Cluetrain Manifesto, which says: “These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to […]

Librarian 2.0 on the Cluetrain

http://library2.0.alablog.org/blog/_archives/2006/5/9/1944906.html I just posted this at the ALA L2 Blog: As we close our week of discussion about Librarian 2.0, let me ask you to ponder this: Cluetrain Manifesto Theses 53, 54, 55 There are two conversations going on. One inside the company. One with the market.In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets. I think […]

Darlene Fichter’s Survival Tips for a 2.0 World

From the Dead Tech Panel and via “What I Learned Today:” We have to be Digital read/write participants We have to learn with others We have to be facilitators for relationships We need to have our intercultural antennae up – not everyone is from your default point of view We have to be tolerant of ambiguity – it’s okay to not be in control We have to LEARN THE TOOLS!! (emphasis added by me!) We have to be self aware