This fascinates me. The Church of the Customer blog points out “The Not So Secret Shopper” who visited a Kohl’s Department store and found a mess. Cameraphone in hand, he documented the condition of the retail establisjment and blogged about it. http://heehawmarketing.typepad.com/hee_haw_marketing/2007/01/hurricane_kohs_.html The folks at Church of the Customer state: Here’s the thing: 156 million Americans use high-speed cellphone networks that allow them to take pictures like this and post them immediately to a blog where, naturally, they can spread. Pew estimates that 41 percent of American cellphone owners use their phones as content creation tools. That translates into about […]
Categories Marketing
74 posts
Via Stephens’s Lighthouse: Search Engine Land is a new search news blog launching December 11, 2006. Danny Sullivan, along with Chris Sherman and Barry Schwartz, will be providing information about search engine marketing and how search engines work in general, from a searcher’s perspective. At launch, the site will provide: Original content covering developments in the search space. Daily blog posts covering search news from across the web. SearchCap: A daily email newsletter recapping search news from Search Engine Land and across the web. Also available by feed. SearchCap Monthly: A monthly email newsletter recapping search news over the past […]
In the October issue of CIL, Rachel helps librarians keep in the know: We can use blogs to market our institutions; we can also use them as an integral component in our personal professional development plans. Perhaps not surprisingly, many “techie” librarians tend to create blogs in their areas of expertise, and their blend of technological know-how and library-specific focus makes their blogs a great place to start a quest for technical knowledge. Due to the mechanics of publishing cycles, blogs also tend to report on technologies and their implementations in libraries before the traditional media. Select blogs based on […]
See Jessamyn’s post: http://www.librarian.net/stax/1860 This is exactly what ALA needs. I have to admit I had never seen the faces of some of these folks whose names I do recognize. Thanks ALA… please keep going! I want more! More faces, more humanity… 🙂
Via the OPLS Blog: “12 Really Necessary Things to Learn” I’ll share this with my LIS701 Class tonight. http://blog.guykawasaki.com/2006/08/ten_things_to_l.html From Guy Kawasaki: 1. How to talk to your boss. 2. How to survive a meeting that’s poorly run. 3. How to run a meeting. 4. How to figure out anything on your own. 5. How to negotiate. 6. How to have a conversation. 7. How to explain something in thirty seconds. 8. How to write a one-page report. 9. How to write a five-sentence email. 10. How to get along with co-workers. 11. How to use PowerPoint. 12. How to […]
Great post at “What I Learned Today” about a recent SirsiDynix Webinar on Library Conflict Management. How many of us have these folks working closeby? Stopped Learning You all know where I stand on this one – never stop learning!! This is the kind of person who exempts themselves from classes and has no new goals. The cure? Update their job description to include required education and make them accountable for their actions. Loss of Respect This person has developed a “benign contempt” for the people they work with, they no longer respect their colleagues or supervisors. They will make […]
cool way to promote their IM service Originally uploaded by February 28. Darren Chase posts an ingenious idea: using the desktop to promote IM! Thanks Darren!
http://customerevangelists.typepad.com/blog/2006/07/the_top_10_thin.html Nice pointer at the Church of the Customer. My favorite is 1. Why are you so afraid of your customers?
Inspired by this post at the Social Customer Manifesto — get out there and mingle with all sorts of people. Learn from them. Ask them questions. Connect. The most interesting things happen where the edges meet.
So much of the content over at the ALAL2 Blogs is incredible! Peter Bromberg blew me away today with his L2 Manifesto. He cross-posted at LG. Go here: http://librarygarden.blogspot.com/2006/05/thoughts-on-ala-bootcamp-l20-manifesto.html I zipped over to the wiki Peter put up and added these about the human voice and PR speak: Conversations flourish when participants use a human voice. Organizations need to learn to speak in a human voice. To speak in a human voice, organizations need to share the concerns of their communities.* Corporations can play too, but had better understand the conversation. We can tell corporate speak and PR mumbo jumbo […]