Categories Marketing

74 posts

Posts about marketing– marketing concepts, how to market libraries, etc.

Integrating Staff Personal Social Media Presence into Library Web Site = Human Touch

I’m updating some slides and prepping for spring classes today. I was pleased to find this wonderful staff directory page for the Todd Library at Waubonsee Community College: Not only do I get a photo of the staff member, I also get access to their social media presence as well. Frankly, I’d like to see more libraries do this. Wouldn’t clicking through to a staff listing such as the one above paint a clearer picture of the PEOPLE running the library beyond just a name and email address? I understand if some individuals were not interested in participating, but […]

The Workshop: RIP!

Don’t miss this post by David Wedaman: Library and IT staff pretty much have one tool in the tool box when they set out to help faculty come to grips with a new application or service. The Workshop. I’ve been associated with Library and IT Workshops for faculty for a long while, and I’ve noticed them sliding away from relevance. And attendance. It could be that Workshops never were a very great vehicle for anything, and I’m only now noticing it. If it’s true they never were a very great learning vehicle yet we rolled them out continuously and […]

Congrats to Phil Bradley, VP of CILIP

Congratulations to Phil Bradley for being elected as Vice President of the Chartered Institute of Library and Information Professionals in the UK. Phil will serve one year as Vice-President, one year as President, and one year as Past President. I’ve known Phil virtually for almost ten years – he adapted my Internet training book for UK audiences. We’ve only met in person and chatted briefly at ILI but I look forward to the next time we are together. I want to buy him a congratulatory drink. His candidate manifesto surely contributed to his win – it includes an overview of his professional […]

Embrace Your Tribe – A Discussion & Interview with Seth Godin

Note from Michael: This article & interview was originally published last year in Digitale Biblioteek. Seth Godin has been writing and speaking about marketing, the new landscape of the Web paired with emerging social media and the increasing power of consumer “word of mouth.” His books include The Big Red Fez: How to make Any Web Site Better, Permission Marketing, The Purple Cow, Small is the New Big, The Dip and most recently Tribes: We Need You to Lead Us. I’ve been drawn to his ideas and insights for a long time, while working in public libraries to teaching library […]

Library Trading Card #1: Keith

Library Trading Card #1: Keith, originally uploaded by scampion. Steve Campion writes: ROCK ON! This is the first in what I expect to be a series of library staff trading cards. I hope to post more trading cards gradually over the next many months, each spotlighting a different person on our staff in some unique way. For this one, I want to thank Keith for his enthusiastic willingness to participate. This set grew out of two different photo project ideas I’ve had in mind for the library’s StaffWeb and my Flickr page for a long time. And the idea of […]

TTW Guest Post: Academic Librarians Participating in International Exchange

Working in a university library, as with any type of library, means a dedicated service focus which supports the goals and directions of the parent company or institution.  While each individual university will have their own priorities and strategic directions, there are some themes that seem to resonate across the board.  One such area is the recognition of the need for universities to internationalise.  Internationalisation benefits a university’s staff, students, research, and institutional profile and competitiveness, to just skim the surface of its influences. I work at Flinders University in South Australia, which has established a number of ways to […]

Synergy Vision Statement

Elsie Martinez, Meg Edwards, Elizabeth Nelson, Marcie Shaffer, Lauren Offerman-Vice, and I were given the opportunity to consider and write a vision statement during Synergy 2009: The Illinois Library Leadership Initiative. The group consisted of special, academic, and public (adult and youth) librarians from all over the state of Illinois.  After much thought, writing, discussion and debate we arrived at a vision statement we were pleased with.  Please take a few minutes to view the video we designed to present the Vision Statement. Synergy Vision 2009 from Mick Jacobsen on Vimeo. TTW Contributor: Mick Jacobsen

Reasons for Optimism

By Michael Casey & Michael Stephens These may be tough times, but libraries are more important than ever. We find reasons for optimism and also offer advice to new graduates. Libraries are going through some difficult times right now. What gives you hope? MS: Libraries are forging ahead with low-cost technologies and new initiatives. Many nimble librarians are adapting quickly to the current economic climate, offering access to government programs, résumé workshops, and projects centered around saving money. We can and do think on our feet. MC: I’m encouraged by the number of libraries that offer training classes in various […]

Marketing Today’s Academic Library by Brian Mathews I am eager to get my hands on a copy of Brian’s new book. I think it may be a perfect fit for use in LIS768. I was glad to see his reflective post about the process: (emphasis mine) I am very grateful that ALA didn’t pressure me to write a 2.0 or social technology book. It would have been a disaster. While those elements are included in the text, the scope is much wider. I worked (struggled) on and off for 2 years on this project. It is very personal. Writing a book is very draining. You feel […]