Categories Marketing

Via Stephen Abram, comes this PDF of results of the Table tracks at the SD SuperConference. There is just so much good here to think about. Please take a look. I’d adapt some of these into a staff meeting discussion or Staff Institute Planning Day. THE TOP FIVE:  1. Physical Space  2. Staffing  3. Web Technolgies  4. Collection Technologies  5. Community Development

Dear Michael – I heard you speak a couple of weeks ago and I remember the slide you shared about library Web sites and the data from the OCLC Perceptions report. I think you said that the library URL should be on everything we send out of the library. Just today, the our library PR person was told “We need the library’s website on every single piece of paper and information that goes out to the door” … to which this person replied “We don’t do that. Historically, we’ve never done that.” I emphasized how often I’ve heard that dictum […]

Great post at “The M Word:” http://themwordblog.blogspot.com/2008/02/ideas-from-customer-service-is-new.html  Andy Sernovitz on Damn! I Wish I’d Thought of That! posted a neat list of ideas he compiled from the panel “Customer service as community, community as customer service” at the Customer Service is the New Marketing Conference. Sounds like it was an all star panel: Gina Bianchini, Ning; Matt Mullenweg, WordPress ; Tara Huntl, Citizen Agency ; Patti Roll, Timbuk2; Brian Oberkirch, Small Good Thing. It has some good stuff for libraries to consider when we creating our campaigns. 1. When you open up to customer participation, your brand belongs to your […]

Virtual Reference business card Originally uploaded by Joey Digits Text message reference marketed via a business card. Joey – please let us know how it goes.

http://www.wishfulthinking.co.uk/blog/2007/12/03/time-management-for-creative-people-free-e-book/ A “Getting Things Done” primer for those who work on the Web (and others). Checkout out the chapters on harnessing the inbox and reviewing commitments.

http://www.underconsideration.com/brandnew/archives/flip_flip_flip_goes_the_librar.php Darien Library’s new logo is written up at a branding blog: When you think of public libraries — that glorious old book smell, the studious people learning something new, the kind of light that is rarely found anywhere else, the challenge of judging books by their spine — their identity is probably the last thing you notice, consider or even care for… you are there for the books and what lies between their pages. And that’s exactly what C&G Partners celebrates in their design of the new identity for the Darien Public Library in the affluent town of Darien, […]

Employee Learning Week 2007 Originally uploaded by Russ and Lori Find out more here: http://www.librarytrainer.com/index.php/2007/11/20/become-a-champion-of-learning-employee-learning-week-2007/

I was pleased to see this post at 43 Folders: http://www.43folders.com/2007/11/05/resolve-conflict-quickly-four-agreements It reminded me that my SJCPL mentor shared the four agreements with me years ago. The four agreements can not only help resolve conflict, but can add to productivity and general well-being. 1. Be impeccable with your word. Words have immeasurable power, so use them with care. Say only what you mean, and remember your opinion isn’t fact. Silence is better than saying something you’ll regret. 2. Don’t take anything personally. Here I’ll quote the book, “Nothing other people do is because of you. It is because of themselves.” […]