Categories Marketing

74 posts

Posts about marketing– marketing concepts, how to market libraries, etc.

Resolving Conflict

I was pleased to see this post at 43 Folders: http://www.43folders.com/2007/11/05/resolve-conflict-quickly-four-agreements It reminded me that my SJCPL mentor shared the four agreements with me years ago. The four agreements can not only help resolve conflict, but can add to productivity and general well-being. 1. Be impeccable with your word. Words have immeasurable power, so use them with care. Say only what you mean, and remember your opinion isn’t fact. Silence is better than saying something you’ll regret. 2. Don’t take anything personally. Here I’ll quote the book, “Nothing other people do is because of you. It is because of themselves.” […]

Questions for School Librarians

Chris Harris, a tad frustrated about his LIS education, has some questions: http://schoolof.info/infomancy/?p=426 If I had to join an e-mail list and ask a question for class, here are some I might toss out… How are you marketing and branding your library to maintain visibility in your school? What are your primary tools for continued professional development, and how do you squeeze those activities in to an otherwise overwhelming schedule? What will be my biggest challenge as a first year librarian, and what can I do now in library school to better prepare myself? How would you define your relationship […]

Timid Marketing

Stephen Abram on marketing: I suspect that we’re not being assertive enough. Too many of us try to influence subtly. Too many of us are not direct enough. Too many of us only use a small range of the tools in the marketer’s toolkit. Many think people will notice the good work we do naturally. They won’t. And too many of us believe that it’s just good enough to be right, good, and to tell folks stuff. It’s not. http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0 This article made the rounds awhile ago, but a reread this morning was refreshing. Are we timid about marketing too?

Those Pesky Silos

I’m prepping reading lists for my Library 2.0 course, and I happened to come back to this by Brian Mathews: http://www.lisjobs.com/newsletter/archives/nov06bmathews.htm His points are all gems, including: Initiate change. We can’t always wait for others to do things; sometimes we have to make changes ourselves. If something is wrong, missing, or inefficient, let’s not complain, but let’s do something about it. I am inspired by the initiatives of two of my colleagues: Ross Singer, a web applications developer, was dissatisfied with many of the commercial products that we purchase, so he designed a value-added link resolver and is redeveloping the […]

Tess reading Harry Potter

Tess reading Harry Potter Originally uploaded by Hennepin County Library Via Meg 2.0: Love this promotion for Harry at my library: Submit a photo of you, a friend, a family member reading HP7 to add to our Flickr photostream Blog your review and discuss the book. There are now 90 comments!! from readers on HP. Any library could this kind of thing to allow users to share their reading experience.

Marketing Social Software to the Public: Your Success Stories

Greetings from the ultra-cool Traverse Area District Library, where I am embedded on the second floor working on my second installment of Library Technology Reports. This issue is a followup to last year’s Web 2.0 & Libraries: Best Practices for Social Software. This year it’s “Web 2.0 & Libraries, Part 2: Trends and Technologies, and I’m working on pulling it all together so it is as current as it can possibly be. My request? Please share your success stories and not so successful stories about marketing social software to the public. When Karen Schneider reviewed part one last year she […]

Traits of the 20th Century Librarian

http://lisnews.org/articles/07/04/20/136247.shtml Why waste your time trying to be a “21st Century Librarian” when you’re just going to retire in a few years? You’re perfect just the way you are! Stick with the same ol’ thing you’ve been doing since you started working 27 years ago (and hey, don’t be afraid to remind everyone of just how long it’s been!). To raise the awareness of those around you, here’s a list of traits for the 20th Century Librarian. Fear and loathe change Leave technology to others Librarian-centered focus Be completely ignorant of any/all trends beyond 1975 Use only phones and email […]

Tag Cloud as Ad

http://www.sim.vuw.ac.nz/degrees/mlis/MLIS-ad.pdf Brenda Chawner at the School of Information Management at Victoria University of Wellington alerted me to their snazzy print ad for the MLIS degree… see any tags that might draw students to their program? Steal this idea! Not just library schools, but libraries could do some FUN advertising with tag clouds. 🙂