Stephen Abram on marketing: I suspect that we’re not being assertive enough. Too many of us try to influence subtly. Too many of us are not direct enough. Too many of us only use a small range of the tools in the marketer’s toolkit. Many think people will notice the good work we do naturally. They won’t. And too many of us believe that it’s just good enough to be right, good, and to tell folks stuff. It’s not. http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0 This article made the rounds awhile ago, but a reread this morning was refreshing. Are we timid about marketing too?
Categories Marketing
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I’m prepping reading lists for my Library 2.0 course, and I happened to come back to this by Brian Mathews: http://www.lisjobs.com/newsletter/archives/nov06bmathews.htm His points are all gems, including: Initiate change. We can’t always wait for others to do things; sometimes we have to make changes ourselves. If something is wrong, missing, or inefficient, let’s not complain, but let’s do something about it. I am inspired by the initiatives of two of my colleagues: Ross Singer, a web applications developer, was dissatisfied with many of the commercial products that we purchase, so he designed a value-added link resolver and is redeveloping the […]
Tess reading Harry Potter Originally uploaded by Hennepin County Library Via Meg 2.0: Love this promotion for Harry at my library: Submit a photo of you, a friend, a family member reading HP7 to add to our Flickr photostream Blog your review and discuss the book. There are now 90 comments!! from readers on HP. Any library could this kind of thing to allow users to share their reading experience.
Greetings from the ultra-cool Traverse Area District Library, where I am embedded on the second floor working on my second installment of Library Technology Reports. This issue is a followup to last year’s Web 2.0 & Libraries: Best Practices for Social Software. This year it’s “Web 2.0 & Libraries, Part 2: Trends and Technologies, and I’m working on pulling it all together so it is as current as it can possibly be. My request? Please share your success stories and not so successful stories about marketing social software to the public. When Karen Schneider reviewed part one last year she […]
http://lisnews.org/articles/07/04/20/136247.shtml Why waste your time trying to be a “21st Century Librarian” when you’re just going to retire in a few years? You’re perfect just the way you are! Stick with the same ol’ thing you’ve been doing since you started working 27 years ago (and hey, don’t be afraid to remind everyone of just how long it’s been!). To raise the awareness of those around you, here’s a list of traits for the 20th Century Librarian. Fear and loathe change Leave technology to others Librarian-centered focus Be completely ignorant of any/all trends beyond 1975 Use only phones and email […]
http://www.sim.vuw.ac.nz/degrees/mlis/MLIS-ad.pdf Brenda Chawner at the School of Information Management at Victoria University of Wellington alerted me to their snazzy print ad for the MLIS degree… see any tags that might draw students to their program? Steal this idea! Not just library schools, but libraries could do some FUN advertising with tag clouds. 🙂
This fascinates me. The Church of the Customer blog points out “The Not So Secret Shopper” who visited a Kohl’s Department store and found a mess. Cameraphone in hand, he documented the condition of the retail establisjment and blogged about it. http://heehawmarketing.typepad.com/hee_haw_marketing/2007/01/hurricane_kohs_.html The folks at Church of the Customer state: Here’s the thing: 156 million Americans use high-speed cellphone networks that allow them to take pictures like this and post them immediately to a blog where, naturally, they can spread. Pew estimates that 41 percent of American cellphone owners use their phones as content creation tools. That translates into about […]
Via Stephens’s Lighthouse: Search Engine Land is a new search news blog launching December 11, 2006. Danny Sullivan, along with Chris Sherman and Barry Schwartz, will be providing information about search engine marketing and how search engines work in general, from a searcher’s perspective. At launch, the site will provide: Original content covering developments in the search space. Daily blog posts covering search news from across the web. SearchCap: A daily email newsletter recapping search news from Search Engine Land and across the web. Also available by feed. SearchCap Monthly: A monthly email newsletter recapping search news over the past […]
In the October issue of CIL, Rachel helps librarians keep in the know: We can use blogs to market our institutions; we can also use them as an integral component in our personal professional development plans. Perhaps not surprisingly, many “techie” librarians tend to create blogs in their areas of expertise, and their blend of technological know-how and library-specific focus makes their blogs a great place to start a quest for technical knowledge. Due to the mechanics of publishing cycles, blogs also tend to report on technologies and their implementations in libraries before the traditional media. Select blogs based on […]
See Jessamyn’s post: http://www.librarian.net/stax/1860 This is exactly what ALA needs. I have to admit I had never seen the faces of some of these folks whose names I do recognize. Thanks ALA… please keep going! I want more! More faces, more humanity… 🙂